THE ASTROLOGY OF
F I N A N C E
© 2001-2019 John J. Falone
"We Are Children Of The Stars;
It would seem that the use of astrology in matters of finance is a fanciful notion at worst and a fringe speculation at best. Such a view is certainly without merit when one takes the time to dig through the personal activities of powerful financiers.
An interesting bit of history reveals that Mr. J.P. Morgan, yes, THE Mr. Morgan, mega-financial tycoon, was quoted as saying, "Millionaires don't use Astrology, billionaires do!" It is a documented fact that Mr. Morgan purchased a ticket for the Titanic's maiden voyage a few weeks prior to her ill-fated departure, as so many of his elitist associates had done. However, J.P. Morgan suddenly changed his itinerary for the South of France. His close friends claim that Mr. Morgan had consulted with his astrologer just prior to changing his travel plans.
Of course, it is common knowledge that kings, queens, princes and dozens of other elite wielders of wealth and power used astrologers as standard business practice. We might note that astrologers who got it wrong literally lost their heads. Given that astrologers survived in such high numbers speaks of their practical value to the brutal wielders of power in every age. Those who believe that astrology went the way of the dinosaur simply buy the propaganda of those who would rather keep the secret to themselves. Such has always been the case.
Permit me to digress for a moment to draw a parallel to so-called modern, scientific methods of financial prediction. If you have ever taken the time to plow through a few thousand pages of modern, statistical analyses replete with scores of complex charts, graphs and every imaginable assemblage of numerical compilations, you will realize that such efforts are simply an abstraction of cyclical values. End of story.
Notwithstanding the dismal record of such laborious constructions of "objective facts," the relationship of such cyclical records to astrological cycles is a mere hop, skip and jump to a meeting of the minds. The "bottom line" is that each is concerned with market timing.
However, this marks the point of departure with the so-called financial science, in the general sense of the word. The more astute financial analysts concede that no meaningful market predictions can be made when human psychology is not factored into the equation. Clearly, the current market "bubbles" are supported by nothing but such psychological factors.
It just so happens that financial astrology is the perfect marriage of both the "hard numbers" reflecting multiple astronomical timing events and the archetypal values predisposing human psychology to certain trends in behavior. Since corporations and the investors who participate in the number's game are generally human, eliminating the human psychological dynamic is tantamount to beheading the organism one is trying to communicate with.
Having said all this, we can now consider some of the techniques used in financial astrology and discuss a few reasons why such an approach is superior to the mindless calculators that strip valuable meaning and psychological depth from the dynamics of the market and the ability to predict trends in a quantitative as well as qualitative value.
The first consideration is the use of a corporate birth chart. To the novice, this might seem far fetched. However some reflection on the principle of time-waves and archetypes will reveal the organic nature of this type of evaluation. The "birth" of a company, it's date of incorporation has proven to yield very accurate portraits of the potential success of the endeavor as well as the type of business it is most suited for.
A fine example of the latter is the IBM chart. Aside from the obvious indicators of dominance and power in the business world, IBM's chart is heavily biased in computers and software. However, the chart is very weak in the areas of photography.
Space does not permit a detailed analysis of planetary characteristics. Suffice it to say that there are recognizable differences in charts of powerful companies as to their type of power. For example, Harley Davidson clearly has a bias toward transportation.
At any rate, back to IBM, some astute observers of this company might remember that IBM almost went under trying to enter and establish itself as a manufacturer of copy machines. Why? Simply because the quantum probabilities expressed in the IBM chart do not support photography -- and photography is exactly what a copy machine is about. For IBM to try its hand at market share against the likes of Cannon, Xerox and others their ilk, is rather like attempted suicide. IBM had to back out of that market and cut its losses.
There are hundreds of examples like this which clearly demonstrates the powerful advantage that financial astrology has over conventional, mainstream mindset. Conventional "wisdom" would not hesitate to predict that IBM could be a serious competitor and grab a significant percentage of market share in the world of copy machines. Not!
Thus, whether you prefer to view such resonant patterns in the natal chart of a corporation as a "personality" or as a qualitative bias on the time-wave of the incorporation date, the results are the same and the statistical relevance is verifiable.
In summation, the natal chart of a corporation, or for that matter, any business endeavor, is very important in understanding the inherent bias in the financial world. And yes, progressed charts of a company are quite valid and provide long term outlooks on the company's future viability in the current industry in which it participates.
The second consideration is the transits which form the moving dynamic against the backdrop of the natal biases. Here, just as in a chart of a living being, the financial astrologer can forecast trigger points for optimum timing of everything from product launches to capital investments and a host of other major transactions. The daily geometric alignments of the planets reveal the mapping of business dynamics forward, backward and in present, real-time.
All of the above can be applied to even larger scales of relevancy by considering the astro-environment of a larger entity in which the company exists. For example, the United Sates of America is obviously a Cancer sign, having its chart constructed in July 4, 1776. Thus, a combined relationship chart is formed whereby the two entities form yet other dynamics by which patterns and trends are revealed.
We can see from this very brief examination that a far, far greater depth of field can be attained through the lens of financial astrology than any other method used by contemporary financial analysis.
One final point in regards to the term "financial astrology" as distinguished from the other methods used for individuals, is simply that a company should be defined as a formal declaration of an idea, a procedure, or a mission statement, rather than a living being, which it is not.
Therefore, we must make subtle adjustments in our interpretation to account for this difference. Other than that, the general principles of astrology are sound and can be applied without any significant alterations in technique.
Since astrology is based upon the field effect of resonating bodies which are not subject to the laws of inverse squares, i.e. gravitational effects, it is not difficult to understand the influences of quantitative and qualitative cycles within the natural world of this dimension.
Hopefully, this brief sketch of the application of astrology to the financial spectrum of human activities has provided some food for thought. It is the mind of nature which impinges its will, so to speak on the activities within its sphere(s) of influence.
In conclusion, know that the perceived value of astrology in the business world is not a true indicator of its actual application in said areas of life. Indeed, as we read in the quote of one of the most renown financiers of modern significance, JP Morgan, "Millionaires don't use Astrology, billionaires do!"
John J. Falone
author of The Genius FrequencyTM
Copyright © 2001-2019 John J. Falone
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